Chiropractors have finally joined forces to produce a national public information campaign. I think this will be very important for patients and doctors alike. We can focus on educating the public on the various symptoms that respond to chiropractic care. I think the most important lesson that will be shared with the general public is the ability of chiropractic to improve overall health and sense of well being. Unfortunately most people consider us pain doctors. This is a large part of what we do but in reality pain relief is a side effect of improved spinal function. The ads started running in September of 2005 in a limited test market. Soon it should be a wide spread national campaign under the name Foundation for Chiropractic Progress.